Pegasus Leadership Conference
Corporate Conference Production
Client
Pegasus Residential
Venue
Fontainebleau Miami Beach
Role
Event Production & AV Design
Event Type
Themed Multi day conference and Gala
Pegasus Residential required a high-end, immersive event experience to celebrate their team’s success across the company, themed on that year’s hit motion picture, “Wicked”. The client wanted the event to reflect the brand’s premium identity while providing an environment that engaged guests, showcased the property, and encouraged social sharing. The event focused on strategies for property management, specifically focusing on the impact of centralization in multifamily operations.
The multi-room event included: a main presentation area, experiential brand activation zones, and a VIP reception. Every element of the production needed to convey luxury, sophistication, and attention to detail.
Overview
The Challenge
The primary challenge was creating a cohesive and immersive environment across multiple spaces, ensuring that the luxury brand narrative carried from the arrival experience to the reception.
Key considerations included:
• Seamless AV production for brand presentations
• Designing interactive areas for guest engagement
• Coordinating technical production across multiple event spaces
• Transforming a standard ballroom and foyer into a luxurious brand environment
Production Design
The event design focused on creating an elevated guest experience.
Key production elements included:
• Custom 12-ft backdrop pro featuring Pegasus Residential’s luxury aesthetic and the high-resolution iconic Land of Oz.
• Projection mapping to highlight architectural renderings and brand visuals, including Elphaba’s winged monkeys flying throughout the ballroom.
• Dynamic lighting to create mood transitions from presentations to the evening reception.
• Integrated AV systems for presentations and background ambiance.
• Dynamic lighting to create mood transitions from presentations to evening reception
The production design blended visual sophistication with technical precision, reinforcing the brand’s luxury positioning.
Execution
Working closely with Pegasus Residential and venue teams, the production plan included:
• Stage layout and AV setup
• Lighting programming and audio cues to transition through event phases
• Coordination of scenic panels, projection systems, and interactive displays
• Onsite management of technical teams and vendor partners
• Real-time problem solving to maintain seamless flow between spaces
Impact
The event was successful:
• Elevated Pegasus Residential’s brand perception through immersive design
• Engaged VIP guests and industry partners with interactive experiences
• Created memorable, shareable moments that reinforced the brand narrative
• Demonstrated seamless execution from presentations to reception
Kelsey was awarded the Fontainebleau “Wow Coin,” a token recognizing the most inspirational person who works on their event at the venue. The client reported high guest satisfaction and strong social engagement post-event, cementing the production as a benchmark for future residential launches.
Key Production Elements
• Backdrop pro with custom high-resolution graphic
• Projection mapping and presentation systems
• Dynamic lighting
• Multi-room AV coordination
• Reception production support
