LUXURY SALES

At Zameer Kassam Fine Jewelry

Kelsey Youmans is a standout in luxury brand sales, particularly in the realm of engagement rings and milestone pieces for high-profile clients and celebrities. She excels at understanding her client's objectives and style while weaving their unique stories into each piece. Within her latest role, she was the liaison between the clients and the other operating teams, ensuring clear and constant communication, and overseeing the creation of each piece. In addition to her exceptional sales expertise, Kelsey effortlessly ran the project management platform, coordinated events, trained new members, and consistently provided excellent care to her clients; all ensuring growth and success within the business.

LET'S BREAK IT DOWN
SALES & CLIENT MANAGEMENT
  • Managed communication with clients as the first point of contact to finish, portraying the brand’s culture.

  • Generated sales for pieces from $4,990 to $1,500,000+.

  • Showcased creativity and meticulous attention to detail in sales efforts and strategies to bring in new revenue.

  • Nurtured lasting connections between clients, their stories, and their most cherished pieces of jewelry.

PROJECT MANAGEMENT
  • Managed and logged every client and company objective on the pipeline including current projects, upcoming projects, repairs/cleanings, as well as canceled projects.

  • Managed to assign projects to fellow storytellers.

  • Acted as a liaison between clients and operating teams and ensured communication and a steady workflow.

  • Noted future milestones for proactive follow-ups.

DESIGN & EXECUTION 
  • Tailored designs and meaningful details to each client’s story.

  • Created sketching briefs and production briefs with all design elements captured.

  • Managed pricing by researching comparable luxury brands and extrapolations.

  • Oversaw production to ensure pieces were created as presented to the client.

Proposal Parties   
  • Organized proposal parties for high-profile clients.

  • Excelled in both behind-the-scenes and front-facing roles during events.

  • Enhanced client experience, leading to increased satisfaction and loyalty.

  • Contributed to attracting new clients and generating additional revenue for the company.

TRAINING          
  • Played a senior role as a mentor for newcomers within the company.

  • Trained in tasks such as the pipeline, design, and sales, providing valuable guidance.

  • Created training spreadsheets for easy information access.

  • Made the onboarding process enjoyable for everyone involved.

  • ensured a smooth transition for new team members.

GEMOLOGY     
  • As a certified gemologist, she evaluated the allure and worth of diamonds and gemstones to ensure our sourcing team provided the best options.

  • Showed passion for the assessment of brilliance, clarity, and color of precious stones.

  • Skilled in the art of evaluating the quality of diamonds and gemstones and their worth.

  • Provided clients with a 30-minute diamond tutorial to share expertise and enhance their understanding

PROGRAMS 

LUXURY SALES

PHILOSOPHY 

Invest in your relationships.

  • UNDERSTAND: Actively listen and understand your client's needs, challenges, and goals so you can tailor the experience and build a solid foundation for trust and rapport.

  • EDUCATE: Share the beauty and value of your brand to ensure they understand and are excited about the investment.

  • COMMUNICATE: Speak with clarity and conciseness and maintain active contact with the client throughout the entire process so they feel taken care of.

  • ADAPT: Stay updated on industry trends, and competitor offerings, and tailor your sales strategy based on the client’s preferences and the evolving market while sticking to your core values.

  • FOLLOW UP: Proactively gather client feedback and adjust sales strategies based on identified areas for improvement. For positive experiences, engage clients on their next milestone, fostering long-term relationships. For negative, listen and learn.